Three hours ago I got this notification which prompted me to finally get around to sharing how I've used Reddit over the past ten years for Rezi's advantage. Let me say that again, I've been marketing Rezi on Reddit for 10 years. Crazy.

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General Idea:

• Create Rezi subreddit
• Give away Rezi Lifetime with no strings attached - normally $149 - massive value at no cost
• Request that users leave a review for Rezi in exchange for the upgrade.

This works extremely well. I have nothing to benchmark the results to but the organic mentions are pilling up on Reddit. We know that Reddit is an extremely difficult and challenging marketing channel. Only authenticity wins if you're a related to a company when you post.
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Google "Rezi Review Reddit" or more generally "Rezi Review" - The results mostly point to user reviews that are posted in our subreddit.

Ball is in our court. Feeling like the CCP with the level of control we have over the narrative. Jokes aside, it's great to be close to our users on Reddit. It's a massive Win-Win
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